Video: GABRIELA campaign to fight violence against women #manilascandal2
Gabriela’s latest efforts to curb the spread of electronic violence against women collaborated with award-winning advertising agency DM9JaymeSyf to produce an output “exactly like a sequel to a sex scandal video,” hoping to get the public’s attention especially those who like to watch sex scandal videos.
The video is called “Manila Scandal Part 2,” which shares a “victim’s personal tragedy” and to show the “personal as well as social costs to individual women as well as women collectively.” The video was shot, edited, uploaded, and labeled it exactly like a sequel to a sex scandal video.
“All forms of violence against women should be stopped from domestic, street, intimate relations, electronic and the State,” Mae Fe Templa, program head of Assumption College of Davao’s Social Work Department.
Templa said Gabriela’s campaign is effective because “it is a new form of protest. It uses the material but with a twist to bring it closer to what really happened to women when their identities are exposed online for further humiliation and degradation. When their families disown them, they tend to end their lives.”
What their video actually shows is the story of a woman after her sex scandal video spread. How she was shamed, expelled, disowned, and contemplated suicide.
The message is that it’s what happens after, that is the real scandal.
Gabriela needs help in making sure as many people see this video as possible.
Please forward the following link to as many people as possible via email.
Then, if you have Facebook or Twitter, please share it, and repost it.
Just please make sure you post, in your status or tweet, as if it’s an actual scandal you’re reposting. So your intro will show shock, intrigue, etc.
Here are the instructions suggested by the National Secretariat of Gabriela:
For example, you can post:
” Good day, concerned lang ako sa kumakalat na scandal video na ito. Baka relative mo? Please watch and share if you are also concerned. http://www.dailymotion.com/video/k3OAC91sTmPRkX38WnJ #manilascandal2
You may also add a hashtag when posted to twitter #manilascandal2
This is very, very, very important, because our target—people who like to watch and spread scandal videos—need to think it’s a scandal sequel. If they know it’s an advocacy message, they might not even bother to watch it.
If we get enough of our target to watch this, and see the real implications of their actions, it can definitely lessen their spreading of sex scandal videos.