Looking at Advertising Campaigns against Filipina Mail Order Bride Syndicates
Posted by: lorna in Site News
I’ve been waiting for the appropriate time to share these creative works with Filipinas worldwide. Preparing for FilipinaImages.com’s first anniversary on August 5, 2008 felt right. Our contributors — brave and inspiring human beings that they are — have indeed showcased a kaleidoscopic diversity of Filipina Images through its simple SEO campaign. Once in a great while, award-winning creatives such as Roger Pe unleash provocative, compelling messages through their advertising creations. Roger, who I had met when he was the Executive Creative Director of DDB Philippines, working with the organizers of the Third Global Filipino Networking Convention (he developed the Public Service Announcements for print and TV which resulted in a phenomenal increase of local convention attendees’ registrations), is the 2007 winner of the London International Advertising Award Silver Trophy.
Roger wrote me and explained, “Thousands of Filipinas are sold overseas through/by Mail-Order-Bride syndicates. We helped curb this activity through an awareness campaign – for victims to speak up so that activities of people operating to traffic Filipinas can be checked and minimized.”
Let’s take a look at Roger Pe’s award-winning ad:
“Stamp” ad by Roger Pe (Campaign against Filipina Mail-Order-Brides,Teodora) DDB Philippines
2002 Bronze World Medal Winner, New York Festivals
Check out this year’s winner:
“Duct Tape” by DM9 JS Manila (Gabriela)
2008 Cannes Media Bronze winner
Let’s take a closer look at Roger’s ad:
And let’s see what the “call to action” is:
A picture indeed says a million words.
I’m enclosing snippets from the article about the “Duct Tape” ad wherein I highlighted certain portions.
Gabriela ad campaign wins bronze at Cannes
CANNES, FRANCE—DM9 JaymeSyfu, a Manila ad agency affiliated with the DDB network of communications companies, was awarded on Tuesday the Bronze Media Lion at the Cannes International Advertising Festival.
The first Cannes Media Lion won by a Philippine ad agency at the weeklong festival was for DM9 JaymeSyfu’s “Duct Tape” campaign for Gabriela Philippines, a women’s group opposing women abuse.
To dramatize the maltreatment of women, the campaign used duct tape to hold up posters of women which made it appear that the women in the posters were either gagged or blindfolded. The ad calls on abused women to speak up.
“A first for our country . . . This is certainly something that our agency has been dreaming of,” said Merlee Jayme, chief creative officer of DM9 JaymeSyfu, which was set up less than three years ago.
“It’s a very Pinoy campaign. It’s a victory, not just for us and our client Gabriela, but for all Pinoys who are working to eradicate spousal abuse,” said Alex Syfu, managing director of the ad agency that also services clients like Smart Communications Inc., Schering-Plough, Department of Tourism, Max’s, Discovery Suites and Greenfield Development.
The Cannes Media Lions, one of 11 categories at the festival, recognizes media efforts that generate access to consumers in ways that are innovative, engaging, encompassing and effective. The festival ends on June 21, with the TV/Film Lions, Titanium and Integrated Campaign Lions awards.
Read the complete article written by Angel Guerrero at Philippine Daily Inquirer.
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Why is no one speaking out honestly on this issue?
Mail order bride males from the West are far less irresponsible than how Filipino men treat their women, which is poorly. Males in the Philippines are lazy, stupid, often drunk and violent on levels far, far higher than European and American men.
The truth is the foreign males treat women better than Filipino men do and they work harder. That is why they are desirable over Filipino males. Filipino men are just fooling themselves if they don’t face the truth.
kiker you are probably one of this americano suffering of a syndrom of borderline personality (let in you in lonley state, in sexual frustration) so to break your loneliness you go philippines to buy a wife a sexual object, a domestic … and you are pround…
your cliché are so stupid about pinoy…what you know about it, kiker please, just know about your syndrom..of your narcissic…
My comments are the truth, you’re angry at the truth not me.
a campaign(without or with support of ka roger)
we must destroy Filipina Mail Order Brides industry in philippines
cause first its illegal in philippines
and second its not emancipation industry but a whole alienation…
(ok not see over abs cbn)stop to move your ass, use your brain not time to dance “time to be fighter”
yeah internet webdating site…have filipine partner and they are doing not good and ethical business
what fucking american tech corp dont understand
such filipinos partner of internet dating site use method really fraudulent
they are an industry(dont imagine a poor rural alienated filipina dreaming about prince charmant alone in front of her pc(no one filipina is doing so i know)….beside her they are an industry…with dirty tita, dirty kapo…as travel agency
so that servers go on to spread such alienation
and so on and so on
what could be the better answer, to fax to secretary of gloria Macapagal, such a joke…
better first make investigation; to be a geek
discover that 1-
thousand of profile using same provider in philippines, issue of internet cafees in different place..and most important, THAT SAME CAFEE SOMETIMES
spread nude chat….(FOR EXAMPLE we could observe that same IP could transfert data to dateinasia server and a nude performance going to american nude chat server) sniff it do it, for the emancipation of filipinas
then in short
the better answer: maybe illegal but when governements allow illegal….authorize the crime : easy to find answer
so for nude chat first use stolen credit card
and connect to these sites with spoofing IP, with 1000proxy and cracking wireless connection(wardriving)…and/or by spoofing use the IP of other internet cafee allowing such dirty business…
and second time flood the server of nude cam, flood the local pc in philippines spreading nude chat…
about webcam pc server
there is yet a breach over java they use….funny defaced their server with american gov. data..
second for internet cafee allowing that mail order bride industry….
easy to block them make denial service of their server,
spread virus script over email yahoo mssger message(EMBEDDED SCRIPT OVER THE PICTURE: PNG….
USE FAKEWEBCAM TO SEND VIDEO PRERECORDED VIDEO CHAT WITH SCRIPT embedded c++script, use php too…all that could BLOCK ALL PC OF THESE CAFFES
FROM BAGUIO TO ZAMBOANGA
and try the best to spoof the dns server of for example server of dateinasia…..(imagine they send data to arroyo secretary..pc..) possible with small number of php code injection)
in short:
SURE IN ONE or two DAY WITH 15 geeks WE WILL PUT DOWN ALL INTERNET DATING BUSINESS IN PHILIPPINES..
and no more nude chat issue froom philippines
just picture of macapagal…with adolf hitler beside her
and no more internet style mail order business
maybe the internet traffic will be into trouble water in philippines….
to sum up
wake up dont listen abs cbn will show you the way of emancipation
after all
dont forget all internet cafee and
they use all xp windows counterfeit…with same hole security….
we test…they dont have firewall, malaysian website will offer you all the trick…..
ok they are not only one cafee…so many in rural….they run as non hierarchical industry..but have connection that we have confirmation
they organize seminar in Manila or in baguio for caregiver nurse…the partner of dateinasia in philippines with poor rural ladies as candidate…most of time use transgender and gay for hooking
they have a special modus operandis
anyway break it
block their pc
another possiblity
spreding virus script trojan, injecting code php over their server with
russian hacker : for small amout could help you to spread virus, script to block one national provider using in baguio noticabely
and in angeles city(maybe they wil sniff the philippines bank network ahahah the russian with pc IP of senator ahahaha
)
in memoriam of a filipina killed by a american fiance meet over internet
do it soon
soon again campaign of amnesty international over ebay noticabley
philippines will be targeting against mail order bride internet industry
we shouldn’t do anything illegal or violent. The end does not justify the means.
FilipinaImages.com does not espouse violence or illegal means to attain its objectives.
i am not against internet date business but in philippines
its a fraudulent business at70%= mail order bride business
abusing of philippina too, cheating foreigner …
its fully unethical…so destroy it
imagine a philippines without travel agency…..thats my dream
after all we could buy ticket over the net…
ticket are electronic even in manila
I’ll start out by saying I’m an American married to a Filipina. We met through chat, not a penpal site. I didn’t set out to meet a Filipina, God just brought us together. We’re also close in age.
MAYBE I’m naive…but I’m ignorant of where these girls are “sold” to foreigners. Are you referring to penpal sites such as FH? It seems like two adults fully aware of the decision they are making to me. Both parties get something out of it. Sometimes there is sincere love, sometimes less sincere.
I hate abuse as much as anyone, but is there real stats to show these women (speaking only for the US) are abused more than the general population? Some guys are abusive jerks, some aren’t. Many Filipina wives are treated pretty nicely. Only those two involved know the level of sincerity in their love. If it’s sincere, how can anyone else judge how they met?
I can fully understand why you’d want these sites not to be the first things that come up for “Filipina” in google. That alone won’t erase the problem though, you need to address the poverty that makes this path so desirable for many.
For those who found real love, don’t worry about what anyone else thinks.
I hope the editorial campaign against mail-order-brides now gets international attention and also gets the attention of the women at home in the philippines.
for those who are curious check out http://www.goodwife.com. they are a “proud” mail order bride site. personally, reading their stuff turns my stomach.
for those who don’t understand the “selling” part jargon of the campaign, it is a metaphor of the underlying “commodification” of women.
if you still have questions, do a google on the chain of words: “mail order bride filipina”. it should yield more answers.
and btw, whoever says that western men treat women better than filipino men treat women, that’s a crock of gobbledeegoo… excuse me, that is a stereotype.
It’s the truth. I was stationed at Clark and Filipinas would say that all the time. I’d worry about changing the perceptions of Filipina women rather than attack someone who states the truth.
It’s not my fault that an American husband is looked upon as a ‘good catch’ by most Filipinas. That’s an issues within your culture.
The rate of adultery, spousal abuse and abandonment I saw in the Philippines dwarfs what you see in the U.S. I’m Catholic and volunteered in the local parish charity group. The number of abandoned Filipinas was huge. The number of Filipinas whose husbands had mistresses was large as well.
You can put lipstick on a pig, which is what you’re trying to do. But it’s still a pig.
It starts at home there in the PI changing, not internet dating services, but the things that drive young filipina women to them.
rashidelgeneve
kiker you are probably one of this americano suffering of a syndrom of borderline personality (let in you in lonley state, in sexual frustration) so to break your loneliness you go philippines to buy a wife a sexual object, a domestic … and you are pround…
your cliché are so stupid about pinoy…what you know about it, kiker please, just know about your syndrom..of your narcissic…
Actually rashidelg I’m married to an American Southern girl with an MBA. Sorta struck out on that one.
I did spend three years in PI while in the military. I saw a lot of American Marines, sailors and airmen marry Filipina women (who usually threw themselves at them).
It’s not a cliche that Filipino men cheat on their wives. It’s not a cliche that the best ones go overseas to work and earn while the lazy and less ambitious ones stay in PI. It’s not a cliche that American men treat their women better (and I mean American Filipino men as well).
More often than not the above is true. You may be angry at that and you may be bitter about it, but don’t attack the messenger, rather try and change your own society by lifting itself out of its economic hole, holding your males to a standard of behavior and improve your own morality by stopping the lines of 18 year old pretty girls waiting to become strippers all over PI.
The truth hurts, but again don’t attack the messenger.