How to Reshape the Sexy Filipina Image campaign started a month ago. Around mid-July, my sister, Lorna, spoke up at WordPress’s WordCamp in San Francisco and told the 300-something participants about our campaign.

I told my fellow conference attendees about the google bombing campaign my sister, Noemi Dado, and her friends were undertaking to take back the word “Filipina” online from its massive “dating and penpal websites” and put this word in a more balanced context. The loud applause caught me off-guard.

The bloggers liked the idea of the campaign and immediately approached my sister and chatted with her about taking back the word “Jew” online. (Google posted an explanation on the offensive results for the keyword Jew)

It’s inspiring other bloggers to start their own campaign.

I also understand Connie’s apprehension about this type of campaign.

The solution did not lie in Google-bombing. At most, it would have been something temporary and artificial. The solution was to provide more visibility to sites showcasing the other side of the Filipina — the loving wives and mothers, the competent professionals, the outstanding bloggers with real messages to relay.

It makes sense.

Dominating the Google Search Engine Results Page (SERP) for a single keyword such as “Filipina” will not happen in just a few months. It is a long-term goal. And it is achievable and reachable.

If a lot of people are using the anchor text “Filipina” but the links are pointing to different websites, then the campaign would be useless.

One of the reasons for editing my original entry, How to Reshape the Sexy Filipina Image in 3 Easy Steps is so we can better strive for realistic goals in achieving a balance of the Filipina sites in SERPs.

After some intense (and educational) discussions with friends, I decided to fine-tune this campaign emphasizing that it is a worthy cause to advocate in the long run.

What are the changes to the campaign?

1. Let’s continue to showcase, through our blogs, the stories about the loving Filipina wives and mothers, the professionals, and outstanding bloggers. The Pinoy Moms Network is gaining ground among Filipina mothers around the world.

How?

All the men and women bloggers….

Write at least one entry with the word “Filipina” somewhere in the title of your entry and discuss anything about the Filipina — whether it is about you or some outstanding Filipina Woman you know. Use words like “Filipina, sexy filipina, Filipina woman, sexy Filipina woman, Filipina Mom or Smart and Sexy Filipina” in our blog entries. Chances are a few more enlightened women warriors may want to help reshape the Filipina woman’s image by using the same words to capitalize on the wholesomeness of the same words.

If you don’t have a blog, start one easily at blogspot.com.

2. Continue with the Google Bombing Campaign but let’s all link to just one site .

Why?

The Filipina Women’s Network (FWN) is on page 1 of the Philippine Google Search Engine Results Page (SERP) so there is a strong possibility to rank this group as number 1 for the “Filipina” keyword.

Note: “The Filipina Women’s Network is dedicated to advancing Filipina women across all sectors, enhancing public perceptions of Filipina women’s ability to lead and fostering the entry of Filipina women into leadership positions.” FWN is a virtual organization based in the United States, perceived by many decision makers in government, corporations, business enterprises, professions, non-profit organizations, and other sectors as having consistently and continuously grown in leadership and influence since 1996. Collaboration with other organizations worldwide? Plans are brewing as FWN members work on their game plan for “Filipina Power 2012.”

How?

In your sidebar or footer, place this link. [Don't just write the word, "Filipina." Instead, insert the link. The highlighted, linkable keyword, "Filipina," will be the published result.]

<a href="http://www.ffwn.org/">Filipina</a>

If you have a large community of readers in your site, start a similar sitewide links campaign and use this alternate Filipina link:

<a href="http://filipinaimages.com">Filipina</a>

3. Brand it! Use this “Yan ang Filipina” badge (originally designed as “Yan ang Pinay”), created and lovingly donated by Jonas Diego, that links to Filipina Women’s Network. (Right-click on the image to save it in your hard drive. Then, upload and display in your blog. Don’t forget to point the link to the FWN site!)

It’s that simple. Male and Female bloggers, spread the word.

We have the power to shape the future of The Filipina Woman’s Image Online.

Post your Filipina entry at How to Reshape the Sexy Filipina Image in 3 Easy Steps

Credits for the SEO Campaign

Filipina campaign initiated by Search Engine Optimization Expert (SEO), Marc Macalua; The Filipina and “Yan ang Pinay”, Fabulous Filipina Presence and lastly, SEO advice from Rhiza, an SEO Expert in the Philippines.

Technorati Tags: Filipina, sexy filipina

This entry was posted on Thursday, August 2nd, 2007 at 11:16 pm and is filed under Site News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.