How many beauty ads do we have that show how important for us Filipina women to use astringents and whitening creams to whiten and make our face beautiful? How many shampoo commercials shown with models who have long, black and shining hairs ? Baka di muna mabilang.

Kahit san ka lumingon, TV ads, posters along the EDSA, media promotions all show that only those women with fair and white complexions have the chance to be successful in their career. And even one shampoo commercial before has this line, “Baka nakapangasawa ng mayaman”, dahil may  long, black and straight hair yong model and she is the envy of her circle of friends.

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